Families can pay $500,000 for gTLD
Wealthy families can now register their names as a gTLD if they pay $500,000 to CentralNic registry, which will write their applications and provide registry services.
The dotfamilyname initiative is targeting "high net-worth individuals", according to Ben Crawford, chief executive at CentralNic registry. He said he was using connections in the art world and the private jet industry to find support for the project.
A gTLD can be used "to create an authenticated source of family information for public consumption", according to the dotfamilyname site.
Individuals cannot apply for a gTLD, but there is nothing to stop organisations supporting personal-use extensions.